Introducing a New Series & A Call For Guest Posts

quill foxDear Mod Writer,

I’ve been thinking a lot lately about rhetoric and the evolution of words in our society.

Often you might hear about Webster’s adding new words to its reference, or even building on to the definition of existing words. (The most recent examples I can think of are the addition of the word “selfie” and further identifying the word “literally” as a form of hyperbole.)

While these changes might anger some people,  it’s important to remember that the English language, as you know, is constantly evolving. As a modern writer, you are aware that being angry about the fluidity of language is a waste of time.

Your energy is better spent examining these changes and using your findings to tell you more about the society you live in and where it might be headed. That’s why I’m happy to announce that I will be starting a series on this very topic – The Language and Rhetoric of Modern America.

In true Mod Writer fashion, these posts will weigh the differences and similarities between the older and current trends in language and rhetoric.

As of yet I am uncertain how long this series will last, but for now I plan on it being a staple in my regular posts.  I invite you to please join in the discussions, as your input will only further our studies and knowledge on the topic at hand. I also ask that you submit any topics you want to learn more about on this subject.

Finally, I’d like to officially welcome the submission of guest posts. If you have a fresh idea or concept for a post that would be suitable for The Mod Writer and its readers, please feel free to submit your idea to me through the contact form and I will get back with you ASAP.

Until next time, thanks for reading and inspiring me.

Sincerely,

Yours

 

Image Credit: 50 Watts

Considering Emotions, Part 1: When Writing to Others

List of EmotionsWriting has a lot to do with understanding basic psychology. If we want our characters to be well rounded, or our copy to be genuine, the best place to start is by exploring natural human emotions and responses.

If you are somewhat new, or even rusty, on the subject of psychology consider checking out the links listed on this website: Psychology and Society

Of course, to some extent we all have a basic understanding of emotions, but with our busy schedules and the advent of technology, it’s often difficult to truly feel “in tune” with our emotions, let alone the emotions of others.

Sometimes the best way to get in touch with our own emotions is through journaling. I try to make it a habit to journal as much as possible. If you don’t have time to keep a journal, try taking moments throughout the day to check in with yourself and assess your feelings.

Finally, before you are about to write, Google search for a list of emotions. Sometimes I will just look at the image results and find the various charts to be helpful.

It might seem silly to read these lists of familiar words, but it can honestly help to put you in the right mindset for brainstorming. In this first post of a two post series we will explore the importance of considering emotions when writing for others.

Emotions You Want Them to Feel:

When you are writing something like a blog post, email campaign, TV commercial, etc think about what kinds of emotions you want your reader/listener to feel. What kind of language can you use to leave your audience feeling jubilant, hopeful, energized, or nostalgic?

Of course, deciding which emotion to draw upon depends on how much creative license you possess. If you are given an assignment in which you are unsure what kind of emotion you should look to draw out of your reader, consider the company for which you are writing and get a feel for the tone of their brand.

Emotions They May Already be Feeling:

Sometimes writers forget to consider what their audience might already be feeling – this notion is just as important to consider as what you would like for the reader to feel. Of course, we can’t read minds, and we shouldn’t try to pander to every possible emotion – this leaves no one satisfied. Instead, think about what your reader or listener might be doing when they come across your work.

For example, if you are writing an email, consider that your reader may be feeling stressed, overwhelmed, tired, etc. In this case, you’ll want to create only short, useful copy. Also, make sure your information is well organized so you take away any extra work for your reader.

What kinds of emotions do you consider when writing to others? How does this consideration change the way you write? Let me know your thoughts in the comments! Stay tuned for Part 2 – Considering Emotions When Creating Characters. 

Image Credit: Tracy Rosen

How to Write When You Know Nothing About Your Topic

8713536236_b78418ba99The beauty of the Internet is its ability to connect people to the information or product they need. As a modern writer you may be called upon to craft copy about a plethora of topics of which you may not be familiar, but for which you might be expected to produce expert level work.

So how do you magically become a subject matter expert on orthopedic prosthetics when you’re barely even sure what that entails? Here’s what I do when a client asks me to write about a topic with which I am unfamiliar.

Communicate With the Client

Make sure you have a clear understanding of what the client is expecting from the finished product. Obviously, they shouldn’t be looking for you to produce an academic journal on cold fusion if you don’t have a background in that area, so don’t be afraid to ask additional questions.

Ask your client if he or she could produce some examples of work that they would like you to emulate. Are there specific industry topics you should focus on? Ideally these things would be communicated to you; however, especially when work is outsourced, it’s easy for company insiders to forget that you aren’t as up to speed with the business as they are. Asking questions in the beginning saves time for both parties.

Research

Now that you’ve hopefully gotten some more information on what kind of work your client is expecting, it’s time to do some research. Check out websites from other leaders in the industry. It’s a bonus if they have social media sites such as Twitter because then you can see what kinds of topics they are  following or talking about.

If your client has a website, glean as much information from there as you can. If your client doesn’t have a website, you should turn to Google to find more information on the topic. Be prudent when using Google, make sure where you’re getting your information from is a trusted source.  Just because a site is first in the list of search results on Google doesn’t mean it’s legitimate. Sometimes you have to research your research.

You Won’t Be an Expert – Do Your Best

You can’t be an expert in just a day or week, but you can do your best in your area of expertise: writing. You were hired because you can write and make things sound good, so do that as best you can. Don’t spend too much time researching. If you’re really unclear on what to write, research as much as you can then give your best work quickly so that you can at least turn something in. Edits or revisions can be made later on.

Don’t let an unfamiliar topic stop you from the practice of writing. It’s challenging to take on new subjects when writing, but with some reading comprehension and confidence in your abilities things should fall into place.

What steps do you take when you are asked to write on an unfamiliar subject? Share your thoughts in the comments! 

Photo Credit: Keegan